Aware of the youth’s frustration with a country tainted with political corruption and turmoil, Zain Iraq, created HASSA ELIYA – NOW IS MINE, a program empowering Iraqi youth to follow their dreams. 3 bands of 17 underground artists were discovered and together launched HASSA ELIYA on social media platforms through an inspiring anthem that asks others to raise their voice. This was coupled with a heavy media campaign that spilled from online to offline and an aggressive PR str