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Period Poverty Campaign
by Fe-Male

Lebanon is facing the worst economic crisis in its history. Packs of sanitary towels now cost between 13,000 and 35,000 Lebanese pounds -- between $8.60 and $23 at the official exchange rate -- up from just 3,000 pounds ($2) before the economic crisis.

But when it was time for the government to subsidize essential goods, they completely disregarded sanitary pads, which are now considered a luxury, not a necessity.


With more than half the population living in poverty, tens of thousands of women are now on a desperate hunt for affordable alternatives.

My role: Arabic & English Copywriter

Agency: n/a - Freelance

The launch video was shortly followed by a 3-episode series with a Lebanese actress and influencer to further elaborate on the subject.

Episode 3:

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