Period Poverty Campaign
Lebanon is facing the worst economic crisis in its history. Packs of sanitary towels now cost between 13,000 and 35,000 Lebanese pounds -- between $8.60 and $23 at the official exchange rate -- up from just 3,000 pounds ($2) before the economic crisis.
But when it was time for the government to subsidize essential goods, they completely disregarded sanitary pads, which are now considered a luxury, not a necessity.
With more than half the population living in poverty, tens of thousands of women are now on a desperate hunt for affordable alternatives.
My role: Arabic & English Copywriter
Agency: n/a - Freelance
The launch video was shortly followed by a 3-episode series with a Lebanese actress and influencer to further elaborate on the subject.