Al Jazeera, an international Arabic-language news channel in Doha and the first English-language news channel to be headquartered in the Middle East realized the challenge of remaining relevant and keeping up with the rapidly changing times. It introduced a new INTERACTIVE news delivery model that combines traditional news formats with new forms of media, bringing people to the very heart of the news, making them feel like an active part of every story - as it unfolds

 

Transforming NEWS as we know it

from storytelling to story-living!

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My role: English Copywriter

Agency: Wunderman Thompson Qatar

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