Abaad - #LockDownNotLockUp

Cases of domestic abuse in Lebanon have skyrocketed since the outbreak of COVID-19. Already existing gender-based violence risks at home and public spaces are exacerbated due to self-isolation, misuse of power, heightened tensions, financial uncertainties and disruption of life-saving services. On 16 April, ABAAD launched a nationwide awareness campaign amidst lockdown under the hashtag #LockdownNotLockup, asking people to share ABAAD’s Helpline from their balconies along with messages of solidarity. The purpose was to tell women residing behind closed doors that they are not alone and that they can reach out for support when needed. Hundreds of people took part in ABAAD’s initiative across Lebanon, sharing messages of hope and telling women that they don’t have to suffer in silence.

The campaign was featured amongst 50 inspiring Solidarity in Action stories from around the world, as part of UN SDG Action Campaign.

My role: English Copywriter 

Agency: Leo Burnett Beirut

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