The Journey to Fight Sexual Violence in Lebanon

Leo Burnett's entry The Journey to Fight Sexual Violence in Lebanon in the Sustained Success Category for the NGO Abaad won a Silver Effies in the MENA Effies Award Ceremony, a highly coveted award in a particularly challenging brand led category dominated by commercial enterprises.

 

Below is a summary of that journey, which I am honored to have been a part as an English and Arabic copywriter.