In this campaign, Ferrer aimed to raise awareness of two rare and often overlooked diseases: ALS and PH. These conditions are frequently diagnosed too late, leaving patients to face immense challenges. Through the PHantasticALS campaign, Ferrer shines a light on the extraordinary resilience of those living with these diseases every day—PH patients, like graceful mermaids, and ALS patients, like powerful dragons. These PHantasticALS are real, and their stories deserve to be heard.

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To explore the campaign further, visit our landing page: https://phantasticals.com/

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IMPRESSIONS: 5,449,935

CLICKS: 10,441

CTR: 0.43%

CONVERSION RATE: 0.19%

ENGAGEMENT RATE: 4.11%

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Agency: CDM Barcelona

Client: Ferrer

My role: English copywriter and creative