Ferrer’s Phantasticals campaign set out to raise awareness of three rare, often overlooked conditions: ALS, PH, and PSP—diseases too often diagnosed too late. We brought these conditions to life through mythical metaphors: ALS patients as powerful dragons, PH patients as graceful mermaids, and PSP patients as wise centaurs—symbols of their resilience, strength, and humanity.

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By turning the invisible into the unforgettable, we gave voice to those who live with these diseases every day—and reminded the world that these Phantasticals are very real.

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Campaign results:
• Impressions: 5.4M+
• Clicks: 10.4K
• CTR: 0.43%
• Engagement Rate: 4.11%
• Conversion Rate: 0.19%

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Explore more: phantasticals.com

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