During the mayhem that followed the devastating explosion that tore through Beirut on Aug. 4, a baby was born — and now his story is being told by P&G's Pampers to inspire the rebirth of hope in a grieving nation.

Emotional and inspiring, this film was meant to bring light in a time of despair and to inform the Lebanese that Pampers is donating 1 million diapers to families with children affected by the explosion.

​

Read the article on ArabAd here: https://shorturl.at/NKTdl

​

My role: Copywriter

Agency: Leo Burnett Beirut