. Campaign Objective | Twist Trident's global communication platform "Enjoy Every Chew" and introduce a more emotional approach that talks better to the Lebanese audience.

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. Insight | Gum always had the same social effect: a spontaneous act that brings people together.

It constitutes one of the easiest ways to start a conversation and ultimately, meet someone new.

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. Target Audience | People who are socially-driven, always on the go. They live in the here and now 

and make spontaneous decisions from one moment to the next. They have a lively spirit and love 

sharing everything with those around them.

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My role: English Copywriter

Agency: Leo Burnett Beirut