Omnitrope's campaign focuses on leveraging its 15 years of trusted care to differentiate itself in an increasingly competitive market. As more options for treating growth hormone deficiency emerge, Omnitrope aims to highlight the importance of trust in healthcare decisions. The campaign emphasizes that, when it comes to treating growth hormone deficiency, patients and healthcare providers alike value reliability and proven results. By showcasing Omnitrope’s long-standing reputation for quality and consistency, the campaign aims to build confidence and loyalty, reminding audiences that trust in treatment is not just about efficacy, but also about a history of care that patients and doctors can rely on.

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Agency: CDM Barcelona

Client: Sandoz, Omnitrope

My role: Copywriter and creative