Listen to your kidneys
An awareness campaign by MSD

Kidney cancer is often overlooked—just like the organs it affects. With Listen to Your Kidneys, MSD set out to change that by urging people to pay attention to early warning signs.

To bring the message closer to home, we launched the campaign where kidneys do their most vital work: the world’s restrooms. Through attention-grabbing messages placed in public bathrooms, we turned ordinary moments into powerful reminders to listen to what your body might be trying to say.

Because when it comes to your kidneys, early detection starts with paying attention.

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Explore more here: https://www.msd.co.za/oncology-rcc/

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My role: Copywriter

Agency: CDM Barcelona

Client: MSD